RCI Research Reports Untapped Timeshare Resort Supply and Demand
The purpose of this RCI report is to measure untapped demand and supply for resort timeshare ownership in the United States. It contains two primary components.
The first component concentrates on the “demand” side of the resort timeshare industry, i.e., the consumers. This component estimates remaining market depth for resort timeshare ownership amongst income-eligible households (+$50,000) in all 50 states and 291 Sectional Centers (i.e., cities). Such information provides excellent insights into where monies for off-site marketing programs should be directed.
The second component concentrates on the “supply” side of the resort timeshare industry, i.e., the resort timeshare projects themselves. This component suggests where new projects should be located, on either a purpose-built or conversion basis, as well as on a one-off or an addition-to-multi-location-club basis. Emphasis is on the top 100 tourist destinations in the U.S.
Despite impressive figures, the industry has traditionally lacked any degree of sophistication in deciding where to build new projects and where to market (especially off-site) new inventory…
Do not miss this report: Hotelsmagazine
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