The principal objective is to promote the region’s character and position it as a reference for wine, nature and cultural tourism. The promotion of the Jacobean Year 2010 (A Jacobean Year is when St James’s Day (July 25) falls on a Sunday – the next will be in 2021) including wine tasting, the signing of agreements, children’s activities on the St James Way (Camino de Santiago), arts and crafts demonstrations and wine therapy treatments will be the main points.

The Province’s and Autonomous Community’s stand built in the shape of a wine glass, will feature special areas showing images of the region, a specific area for promoting the Jacobean Year 2010, with a special focus on the St. James Way on its journey through La Rioja. The promotional area offers complete Bluetooth applications allowing visitors to download information on the Jacobean route directly onto their mobile phones.

The Regional Minister of Tourism, the Environment and Territorial Policy will be signing collaboration agreements with Turespaña for the promotion of the St James Way (The Way of St James has existed for over a thousand years. It was one of the most important Christian pilgrimages during medieval times, and a pilgrimage route on which a plenary indulgence could be earned) and the implementation of an enogastronomy campaign with Google.

Also being promoted on the stand will be the Verdura de Calahorra Museum, the El Barranco Perdido Palaeontology Park and all the information on themed routes offered by La Rioja.

The proposals from the region’s wine cellars and museums, its enotourism activities, its infrastructures for organising conferences and congresses and sports tourism, are just some of the key features to be presented by La Rioja at FITUR 2010.

VIA FITUR

www.lariojaturismo.com

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